Hi, I'm Kevin.

For the last decade and a half I've worked at the intersection of data, design, and marketing, building analytics systems, leading agencies, and shipping products that real people use. I've been the operator on the inside and the founder running the show. Along the way I've built a handful of businesses that genuinely work: they're profitable, they're sustainable, they pay the bills.

Here's the honest part, though. Every one of those businesses has been good, and every one has also been comfortable. They make a living. They're stable. But for years I quietly kept my own ideas on the back burner while the safe work took priority. "Good and sustainable" slowly turned into a ceiling I'd built for myself without noticing.

SideRoad is me deciding to find out what's on the other side of that ceiling.

The bet is simple. AI has changed what one person can build, and how fast. Things that used to need a team and six months, I can now design, build, and launch in a week. So instead of carefully nurturing one comfortable business at a time, I'm going to build a lot of them, quickly, in public, with the real numbers on the table, and see whether leverage plus volume is what finally pushes me from "makes a living" into actual, needle-moving money.

I'd rather take a lot of real swings in the open than keep playing it safe in private.

A new online business every week. Some will flop. Most will be modest. But I only need one to break out, and even the ones that don't will teach me something the next build gets to use. That's the whole machine: volume, honesty, and time.

Why in public? Because I've built quietly for fifteen years, and I'm done with quiet. Sharing the process, the wins, the duds, and the exact revenue, keeps me honest, keeps me accountable, and hopefully helps a few other people who are sitting on their own back-burner ideas. The tracker starts at $0. That's the entire point. You'll see every dollar from here.

If you want the inside view, I send one email a week, and I post the messy, real-time version of all of this as @gloverbuilds. Come along, it's day one.