The Builds
Every build, in public
A new online business every week on the road to $1,000,000, the live ones, the pivots, and the graveyard of killed ideas. Every build gets its own breakdown: the idea, how it was built, the exact tools, and the real revenue.
Week 20's build. Pick lands Monday, ship lands Friday, and Medicare enrollment opens Wednesday, so the calendar is loud this week.

You built the website. Now fix what you missed. A $49 audit-and-fix kit for Claude Code: 23 automated checks for crawl blockers, missing metadata, and unclear content, with every fix shown as a diff you review before it lands. Born from fixing this exact problem on this exact site.

Complex work. Clear proof. Case study writing and design for biotech, medtech, and pharma: fixed-scope packages from $1,495, bought online, first draft within two business days of a complete intake. Fifteen years of my day-job expertise, finally productized.

Everyone's weird. Can you predict how weird? A daily game of questionable crowd predictions: five questions, about a minute, a new game every day. The portfolio's first game, and its first pure audience play.

Something feel off? Check it before you click. Paste a suspicious message, link, or call and get clear warning signs and next steps, checked entirely in your browser. Free checker, $19 family kit, $499 organization kit.

Wealth doesn't care if it's interesting. The researched record of unglamorous wealth: 33 documented case studies of people who got rich pumping septic tanks and renting dumpsters, real names, real revenue, sources on every entry.

The capture layer for Claude. Type /jot mid-conversation and notes, decisions, and tasks get filed by project into one Markdown file you own. $29 once, no subscription.

Your sites don't know about each other. A skill for Claude, ChatGPT, and coding agents that puts your badge on every site you ship, all pointing home to one hub. Started life as week 8's directory pick, pivoted.
The dataset build that refused to fit in a week. Five weeks in the mines, then the honest call: pivot to the sharper idea. Everything it taught shipped as BuiltByBadge, build #13. The number stays on the board because the work happened.

Nine questions, five minutes, a plain-English read on which Medicare path fits. Free, no signup, and answers never leave the browser.

The 500-character podcast pitch playbook, written from the host's side of the inbox. With a free host-trained pitch checker.

Paste what set off the spiral. In about 90 seconds, see what was actually said, what your brain filled in, and a fast way back to solid ground.

Tell it about them, the occasion and the budget. Get 12-15 real gift ideas in seconds, linked to where to buy. No sign-up.

Paste HTML, see it live, export clean PDF, PNG or JPG. Plus AI generate. The bridge between prompt and production.

The solo-founder launch kit. Five tools, 60+ Claude prompts, two starter codebases. Ship a real business in an afternoon. $249, updates forever.

Paste messy AI or Word text, get clean text back. Runs in your browser, nothing uploaded.

Done-for-you websites for local businesses. Live in a day. $4,500. Launched, no clients yet.

Calculators for jiu-jitsu nerds. Checked against the real IBJJF and ADCC rulebooks.

Free calculators and honest care guides for dog and cat owners. 179 pages live.

Disc golf course directory. 7,008 courses, all 50 states, real PDGA data. The one that came before SideRoad.