The Builds

Every build, in public

A new online business every week on the road to $1,000,000, the live ones, the pivots, and the graveyard of killed ideas. Every build gets its own breakdown: the idea, how it was built, the exact tools, and the real revenue.

Build #20 · Wk 20Build #20 build card
Build #20Up next

Week 20's build. Pick lands Monday, ship lands Friday, and Medicare enrollment opens Wednesday, so the calendar is loud this week.

$0Pick Monday, ship Friday Oct 16
Build #19 · Wk 19CrawlKind build card
CrawlKindLive

You built the website. Now fix what you missed. A $49 audit-and-fix kit for Claude Code: 23 automated checks for crawl blockers, missing metadata, and unclear content, with every fix shown as a diff you review before it lands. Born from fixing this exact problem on this exact site.

$0Shipped Oct 9, 2026
Build #18 · Wk 18Case Study Works build card
Case Study WorksLive

Complex work. Clear proof. Case study writing and design for biotech, medtech, and pharma: fixed-scope packages from $1,495, bought online, first draft within two business days of a complete intake. Fifteen years of my day-job expertise, finally productized.

$0Shipped Oct 2, 2026
Build #17 · Wk 17Who's the Weirdo? build card
Who's the Weirdo?Live

Everyone's weird. Can you predict how weird? A daily game of questionable crowd predictions: five questions, about a minute, a new game every day. The portfolio's first game, and its first pure audience play.

$0Shipped Sep 25, 2026
Build #16 · Wk 16Scammer Checker build card
Scammer CheckerLive

Something feel off? Check it before you click. Paste a suspicious message, link, or call and get clear warning signs and next steps, checked entirely in your browser. Free checker, $19 family kit, $499 organization kit.

$0Shipped Sep 18, 2026
Build #15 · Wk 15Boring Millionaires build card
Boring MillionairesLive

Wealth doesn't care if it's interesting. The researched record of unglamorous wealth: 33 documented case studies of people who got rich pumping septic tanks and renting dumpsters, real names, real revenue, sources on every entry.

$0Shipped Sep 11, 2026
Build #14 · Wk 14JotThread build card
JotThreadLive

The capture layer for Claude. Type /jot mid-conversation and notes, decisions, and tasks get filed by project into one Markdown file you own. $29 once, no subscription.

$0Shipped Sep 4, 2026
Build #13 · Wk 13BuiltByBadge build card
BuiltByBadgeLive

Your sites don't know about each other. A skill for Claude, ChatGPT, and coding agents that puts your badge on every site you ship, all pointing home to one hub. Started life as week 8's directory pick, pivoted.

$0Shipped Aug 28, 2026
Build #12 · Wk 12The Directory build card
The DirectoryPivoted

The dataset build that refused to fit in a week. Five weeks in the mines, then the honest call: pivot to the sharper idea. Everything it taught shipped as BuiltByBadge, build #13. The number stays on the board because the work happened.

$0Done: became BuiltByBadge
Build #11 · Wk 11Medicare Decoder build card
Medicare DecoderLive

Nine questions, five minutes, a plain-English read on which Medicare path fits. Free, no signup, and answers never leave the browser.

$0Shipped Jul 19, 2026
Build #10 · Wk 10PitchLite build card
PitchLiteLive

The 500-character podcast pitch playbook, written from the host's side of the inbox. With a free host-trained pitch checker.

$0Shipped Jul 18, 2026
Build #9 · Wk 9RSD Decoder build card
RSD DecoderLive

Paste what set off the spiral. In about 90 seconds, see what was actually said, what your brain filled in, and a fast way back to solid ground.

$0Shipped Jul 17, 2026
Build #8 · Wk 8AI Gift Pro build card
AI Gift ProLive

Tell it about them, the occasion and the budget. Get 12-15 real gift ideas in seconds, linked to where to buy. No sign-up.

$64.81Shipped Jul 13, 2026
Build #7 · Wk 7MarkUpTo build card
MarkUpToLive

Paste HTML, see it live, export clean PDF, PNG or JPG. Plus AI generate. The bridge between prompt and production.

$0Shipped Jul 3, 2026
Build #6 · Wk 6ShipWolf build card
ShipWolfLive

The solo-founder launch kit. Five tools, 60+ Claude prompts, two starter codebases. Ship a real business in an afternoon. $249, updates forever.

$0Shipped Jun 26, 2026
Build #5 · Wk 5TextScrubr build card
TextScrubrLive

Paste messy AI or Word text, get clean text back. Runs in your browser, nothing uploaded.

$29Shipped Jun 23, 2026
Build #4 · Wk 4Onerate build card
OnerateLive

Done-for-you websites for local businesses. Live in a day. $4,500. Launched, no clients yet.

$0Shipped Jun 18, 2026
Build #3 · Wk 3BJJMath build card
BJJMathLive

Calculators for jiu-jitsu nerds. Checked against the real IBJJF and ADCC rulebooks.

$0Shipped Jun 12, 2026
Build #2 · Wk 2MyNubs build card
MyNubsLive

Free calculators and honest care guides for dog and cat owners. 179 pages live.

$0Shipped Jun 5, 2026
Build #1 · Wk 1ThrowSpot build card
ThrowSpotLive

Disc golf course directory. 7,008 courses, all 50 states, real PDGA data. The one that came before SideRoad.

$0Shipped May 15, 2026