Build #11 · Side build · Launched Jul 19, 2026

Live

Medicare Decoder

Ten thousand Americans turn 65 every day and face a 100-plus-page handbook written for auditors. Medicare Decoder asks nine plain questions and returns the real answer: which of the two paths actually fits, what it costs in 2026, and what to do next. Free, no signup, and your answers never leave your browser.

Status
Liveside build, shipped Jul 19
Decoder
9 questionsabout five minutes
Model
Referralsbroker fees, fully disclosed
Revenue to date
$0day one
Medicare Decoder live site: Medicare, decoded in five minutes, answer nine questions

The idea

What it is & why I built it

Medicare is not hard because people are bad at it. It is hard because it is written for auditors: four parts, a dozen plan types, IRMAA surcharges keyed to tax returns from two years ago, and lifetime penalties for missing a seven-month window. Underneath all of it there is exactly one fork that matters, Original Medicare plus Medigap versus Medicare Advantage, and everything else follows from that choice. Translation is the whole product.

The decoder asks nine plain questions, your doctors, health, budget, travel, timing, runs them through the actual enrollment rules and 2026 numbers, and returns a recommended path with the reasoning spelled out, a realistic monthly cost range, your deadlines, and the three questions to ask any broker before signing anything. The market is brutal in the best way: ten thousand people age into this decision every single day, cold.

The differentiator is radical disclosure. Most free Medicare help is a broker's lead form wearing a trench coat, so this site says exactly how the sausage gets made: the decoder is free forever with no signup, and if your results make you want a licensed broker, an optional handoff earns a referral fee. The recommendation engine cannot favor what pays, because it runs entirely in your browser and the server never sees your answers. Skip the broker and the site makes nothing, and plenty of people will.

The build

How it was built

Same system, most ambitious surface so far: a full multi-page publisher site, the decoder itself, a Medicare basics section, an articles hub, and an about page that leads with how the money works. The rules engine, enrollment windows, penalty math, state Medigap underwriting rights, the 2026 CMS figures, runs client-side, which is both the privacy promise and, honestly, the cheapest possible architecture.

The editorial voice is the moat attempt: government-speak on the left, plain English on the right, "written like a smart friend who happened to study Medicare." That translation format is also deliberately AEO-shaped, direct answers to the exact questions ten thousand people a day start typing, because this is a build where search and AI citations are the entire distribution plan.

Compliance got real attention: the site is an independent publisher, not a broker and not affiliated with the government, and says so plainly, with official resources linked. In a category this regulated and this scammy, being visibly legitimate is not just ethics, it is positioning.

The numbers

Analytics so far

Revenue
$0day one
Decodes run
0counting from launch
Broker handoffs
0the revenue event
Visitors
0tracking from launch

Day-one zeros, tracked from launch. This one is a patience play by design: the audience arrives through search and AI answers over months, and enrollment season is when the real test comes. Every number posts here as it lands.

The recap

Lessons & results

The bet, stated for the record: the biggest addressable market in the portfolio, monetized the slow, trustworthy way, disclosed referrals instead of lead-gen sludge, distributed through the turning-65 questions people actually search. If the honest version of a Medicare site can compete with the trench-coat version, this becomes the portfolio's most valuable asset. Enrollment season will say.