MyNubs

MyNubs is a pet brand, not a calculator dump. The bet is pretty specific. Calculators are one of the few pages AI search hasn't gutted. If you want to know how much to feed a 40-pound dog, an AI summary doesn't cut it. You want to punch in your own numbers and get your own answer, so you still click through. Plain blog posts are losing a third of their traffic to AI answers right now. Calculators barely feel it.

So the whole site is built to be the thing AI assistants quote for dog and cat math. Real calculation logic, a named methodology, sources right on the page. Then send those people somewhere they actually come back to. That's the funnel. The real product is a mobile app I'm building after this. A companion that knows your pet by name and holds their whole history. Weight, vaccines, meds, vet visits, photos. It reminds you Bella's heartworm dose is due Tuesday. An AI can tell anyone the calorie count for a 35-pound dog. It can't do that. That's the point.

Year one is unglamorous on purpose. Own the calculator searches, become the source that gets cited, build an audience. The app and the subscription come later, once there's real traffic to point at. Slow burn by design.

This stretch was a content sprint. MyNubs went from a handful of calculators to an actual library. 179 pages total. 128 articles and 24 calculators (13 dog, 8 cat, 3 both). The articles are the stuff pet owners actually search at midnight. Breed care guides, breed-vs-breed comparisons, the why-does-my-dog-do-this explainers, symptom guides, grooming how-tos. Plus the smaller stuff that makes it feel like a real site instead of a tool. A breed comparator, a should-I-call-the-vet symptom checker, quizzes, printable reference cards.

The boring-but-important layer is everything aimed at getting cited by AI. Structured data on every page so a machine knows who wrote it, a clean sitemap, an llms.txt, a robots file that actually lets the AI crawlers in instead of blocking them. The calculation logic is original, tied to a named methodology, not formulas copied off some other calculator site. Some articles carry affiliate links now too, so the content can start paying for itself the moment traffic shows up.

Plumbing stays cheap on purpose. Domain's at Namecheap, no upsell circus at checkout, and the whole library runs on a basic static host.

One week in, indexed and showing up. 328 search impressions with zero promotion. Zero clicks though, because nothing's cracked page one yet. Everything's sitting on page two or three, which is exactly where a brand-new site starts. The early front-runners are the ones the whole strategy is built around. The dog food portion calculator pulled 189 of those impressions and is already near the top of page two, with the British Shorthair vs Persian comparison right behind it. About ten real people showed up too, around 32 seconds each. Tiny numbers. But they're the right shape.