MyNubs

MyNubs is a pet brand, not a calculator dump. The bet underneath it is pretty specific: calculators are one of the few kinds of page AI search hasn't gutted. When someone wants to know how much to feed a 40-pound dog, an AI summary isn't enough — they want to plug in their own numbers and get their own answer, so they still click through. Plain blog posts are losing a third or more of their traffic to AI answers right now. Calculators barely feel it.

So the whole site is built to be the thing AI assistants quote for dog and cat math — real calculation logic, a named methodology, sources right on the page — and to send those people somewhere they'll actually come back to. That's the funnel. The real product is a mobile app I'm building after this: a companion that knows your pet by name and holds their whole history — weight, vaccines, meds, vet visits, photos — and reminds you that Bella's heartworm dose is due Tuesday. An AI can tell anyone the calorie count for "a 35-pound dog." It can't do that. That gap is the entire point.

Year one is unglamorous on purpose: own the calculator searches, become the source that gets cited, build an audience. The app and the subscription come once there's real traffic to point them at. This is a slow burn by design.

This stretch was a content sprint. MyNubs went from a handful of calculators to an actual library: 179 pages in all — 128 articles and 24 calculators (13 for dogs, 8 for cats, 3 that cover both). The articles are the stuff pet owners actually search at midnight: breed care guides, "X vs. Y" breed comparisons, the "why does my dog do this" explainers, symptom and health guides, grooming how-tos. On top of that there's the smaller stuff that makes it feel like a real site instead of a tool — a breed comparator, a "should I call the vet?" symptom checker, quizzes, and printable quick-reference cards.

The boring-but-important layer is everything aimed at getting cited by AI. Structured data on every page so a machine knows who wrote it and what it is, a clean sitemap, an llms.txt, and a robots file that actually lets the AI crawlers in instead of blocking them. The calculation logic is original and tied to a named methodology — not formulas copied off some other calculator site. And some articles now carry affiliate links, so the content has a way to start paying for itself the moment traffic shows up.

The plumbing stays cheap on purpose: the domain's registered at Namecheap (no upsell circus at checkout) and the whole library runs on a basic static host.

One week in, indexed and showing up: 328 search impressions with zero promotion — and zero clicks, because nothing's cracked page one yet. Everything's sitting on page two or three, which is exactly where a brand-new site starts. The early front-runners are the ones the whole strategy is built around: the dog food portion calculator pulled 189 of those impressions and is already near the top of page two, with the British Shorthair vs. Persian comparison right behind it. About ten real people showed up too, spending roughly 32 seconds engaged. Tiny numbers — but they're the right shape.