MyNubs

MyNubs is a library of free calculators for dog and cat owners — daily calorie needs, age in human years, ideal weight, food portions, and more. The thesis behind it is simple and well-proven: free interactive tools are some of the best organic-traffic magnets on the internet. People search for them constantly, other sites link to genuinely useful ones, and — unlike a blog post you have to keep refreshing — a good calculator keeps working with effectively zero ongoing effort.

Pet health is also a space where trust matters enormously, so every tool is built on published veterinary guidelines, with the formula and its sources shown right on the page. The plan is the same three-step engine behind most durable content businesses: get found through search, earn trust with tools that are actually useful, and monetize through relevant affiliate recommendations and display ads as traffic grows. It's the exact "tools as content" play I wrote about in creating content with AI that pulls in traffic.

MyNubs actually predates SideRoad — it was the build already in motion when I decided to start documenting everything in public, which makes it a fitting place to begin. The front end is hand-built and deliberately lightweight: calculators need to load instantly and work flawlessly on a phone, so there's no heavy framework getting in the way.

Each calculator pairs a vet-backed formula with a plain-English explanation, a quick-reference table, a short FAQ, and cited sources — so the page is useful whether someone runs the numbers or just reads. AI did the heavy lifting on the first drafts: structuring the formulas, writing the supporting copy, and generating the explanations. Then every number was checked by hand against the source guidelines, because "close enough" isn't good enough for anything health-adjacent.

This week isn't about adding features. It's optimization: tightening on-page SEO, strengthening the trust signals search engines reward for health content, fixing small inconsistencies between the calculators and their reference tables, and wiring up the first real revenue.

MyNubs just went live, so this dashboard is sparse on purpose — building in public means showing the zeros honestly. As organic traffic arrives from search, this section will fill in with real visitor counts, the top-performing calculators, conversion to subscribers, and revenue by source. No vanity metrics, no inflated numbers — the figures here will only ever go up because they actually happened.